Totalcoin is a multi-currency wallet and trading platform designed to simplify access to the rapidly evolving cryptocurrency market for users of varying experience levels. The platform emphasizes ease of use, security, and reliability, enabling users to manage, buy, and sell cryptocurrencies like Bitcoin with minimal complexity. I joined the talented design team at 69pixels mid-project, during a phase of intensive development, to contribute to creating a visually appealing and functional interface.
My Role
I served as the lead designer on the project, responsible for shaping the user experience and visual interface. My primary task was to unify the interface into a cohesive visual style. Working closely with the team, I implemented a consistent design system and ensured an intuitive user experience. My responsibilities included participating in brainstorming sessions, conducting user research, creating wireframes and interactive prototypes, and iterating based on feedback from the team and users.
Challenge
The primary goal was to create a responsive and user-friendly interface for the Totalcoin website, making cryptocurrency transactions accessible to both novices and experienced users. The challenge lay in balancing simplicity with functionality, ensuring the interface was visually engaging and secure while maintaining clarity and ease of navigation. The design needed to reflect Totalcoin’s brand identity through vibrant, dynamic visuals and instill trust and reliability.
Approach
My approach was grounded in design thinking, prioritizing user needs while aligning with the company’s business objectives. I followed a structured process:
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Research
Research
Conducted interviews with stakeholders to understand business goals and brand vision
Conducted interviews with stakeholders to understand business goals and brand vision
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Analysis
Analysis
Studied user behavior and market trends to identify pain points in existing cryptocurrency wallets
Studied user behavior and market trends to identify pain points in existing cryptocurrency wallets
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Ideation
Ideation
Collaborated with the team to generate ideas, creating moodboards and initial design concepts
Collaborated with the team to generate ideas, creating moodboards and initial design concepts
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Prototyping and Testing
Prototyping and Testing
Developed wireframes and interactive prototypes, iteratively refining them based on feedback
Developed wireframes and interactive prototypes, iteratively refining them based on feedback
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Implementation
Implementation
Worked closely with developers to ensure accurate execution of the design
Worked closely with developers to ensure accurate execution of the design
This iterative, user-centered approach ensured the final product was both functional and visually compelling.
Research and Insights
To understand the target audience, I conducted user interviews and analyzed competing platforms to identify gaps and opportunities. Key insights included:
These findings shaped the design strategy, focusing on simplified navigation, clear onboarding processes, and explicit security assurances to build trust.
Prototyping
I started with low-fidelity wireframes to map out the user journey, focusing on key scenarios such as account creation, wallet management, and transaction execution. These wireframes were tested with a small user group to validate navigation, identify potential barriers, and verify screen logic. Based on feedback, I refined the designs, creating high-fidelity prototypes in Figma using Totalcoin’s vibrant color palette and dynamic visual elements to align with the brand’s energetic identity. Iterative usability testing helped streamline the initial wallet setup process, refine call-to-action elements, and enhance the visual hierarchy for the purchase flow. The mascot, created by an illustrator in collaboration with the 69pixels team, added a playful yet trustworthy element to the interface, boosting user engagement.
Results
The updated Totalcoin interface was launched within six weeks and received positive feedback from users and stakeholders. Key outcomes included:
✓Improved Usability
Testing showed a 30% reduction in task completion time for core actions like buying and exchanging cryptocurrencies
✓Increased Engagement
The vibrant, dynamic design led to a 25% increase in user session duration, indicating stronger interaction with the platform
✓Enhanced Trust
Clear security prompts and intuitive onboarding reduced user drop-off rates during account setup by 15%
✓Business Impact
The revamped website attracted increased traffic and partnership inquiries, aligning with Totalcoin’s growth objectives
The mobile version, with its responsive design, ensured a consistent experience across devices, further enhancing accessibility.
Reflection
Working on Totalcoin was an exciting challenge that required balancing creativity with tight deadlines. Collaborating with the 69pixels team underscored the importance of transparent communication and regular feedback in delivering a high-quality product. If I were to revisit this project, I would focus more on micro-interactions and real-time data states to enhance the user’s sense of control. This experience strengthened my ability to approach complex products with confidence, prioritizing effectively while keeping the focus on user needs and product goals.
